Panel SA: After McPicanha and Whopper Ribs, Jeronimo has hamburger advertising questioned

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After the confusion with sandwiches without steak at McDonald’s or ribs at Burger King, now it was Jeronimo Burger’s turn, a chain of restaurants owned by Junior Durski, who also owns Madero.

Jeronimo had an advertisement questioned by Conar this week because of the amount of meat. The advertising self-regulatory body recommended the alteration of a network billboard displayed at the Oscar Freire subway station in São Paulo.

According to Conar, the plate shows a sandwich with three pieces of meat and fillings for R$9.80. One consumer, however, went to the agency to complain that, for that price, he could only buy the snack with one meat.

In its defense, Jeronimo stated that the product is assembled at the counter by the customer and that the R$9.80 promotion includes only one piece. The price goes up if you have two or three hamburgers on the bun.

The information that the image was only illustrative was not clear to consumers in transit on public transport.

Conar says it communicated the decision to the company on Wednesday (25).

Sought by the SA Panel, Jeronimo says that the “company values ​​the transparency and seriousness of its advertisements and understands that it has not disobeyed any legal guidelines, but will certainly take into account Conar’s recommendation”.

Joana Cunha with Andressa Motter and Paulo Ricardo Martins

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