The internet user from Brazil was the one who most searched for the expression “pink money” in the last 12 months, according to a Google Trends survey. Then come Singapore and Portugal.
Interest in the term, which refers to the purchasing power of the LGBTQIA+ community, has grown nine-fold when comparing the last five years with the previous period.
Among the purchase items related to the term LGBTQIA+, the flag was the most searched in the last 12 months.
In second place in the ranking appears the shirt of Vasco, one of the teams that launched versions of their uniforms in support of the cause.
Joana Cunha with Paul Ricardo Martins and Gilmara Santos
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
