Economy

Panel SA: Celebrities become partners in franchise chains

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The franchise market has attracted celebrities to boost the sector.

In recent weeks, actress Flávia Alessandra and presenter Otaviano Costa have become partners at Royal Face, a network of facial harmonization clinics.

The couple also becomes part of the network’s marketing and strategy board, which has 191 units in the country.

This month, actress Deborah Secco also announced her partnership with the Peça Rara Brechó franchise chain, which has 45 stores, including its own and franchised ones in 15 states.

Joana Cunha with Paulo Ricardo Martins and Gilmara Santos

actressbeautydeborah dryfacial harmonizationFlavia AlessandraGlobeleafOctaviano Costathrift store

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