Rival labs unite, news quiz of the week and what matters in the market

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Change in command of Caixa after harassment complaints, states reduce ICMS on gasoline, Russian default…

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Reagent business

The medical diagnostics companies Fleury and Hermes Pardini announced this Thursday (30) the combination of their businesses. The market reacted well to the news, and stocks jumped 16% and 19%respectively.

The operation still needs to be approved by shareholders and approved by Cade.

Reference values: the deal is, in effect, a purchase of Fleury, which in exchange will give Pardini’s shareholders 1.21 share ordinary more BRL 2.15 cash for every paper they own. The agreement values ​​Pardini at BRL 2.51 billionaccording to BTG.

• The companies communicated that the operation should generate an increase in BRL 160 million The BRL 190 million per year in Ebitda (earnings before interest, taxes, depreciation and amortization), an indicator that measures cash generation.

• To boost the company’s cash position after the acquisition, Fleury announced that it will be able to carry out a capital increase of up to 70.6 million of actions.

Check-up: the agreement increases Fleury’s presence in Minas Gerais, Goiás and Pará, places where Pardini has a strong presence.

• In a report, XP highlights that the companies have many synergies and that the business combination brings Fleury closer to Dasa in terms of market share. According to ANS data for 2020, Dasa (14.7%) leads, followed by Fleury (9.3%) and Pardini (4.7%).

No fasting: the deal adds to the sequence of mergers and acquisitions in the sector in recent years.

More about financial markets:

• The S&P 500, the main US index, had its most negative first half in more than 50 years.

Ronaldo attacks in business

Owner of the clubs Cruzeiro and Valladolid, from Spain, Ronaldo attacks on other fronts far, but not so much, from the fields. The former player created in 2021 a holding company, Oddz, to manage his other companies. We list what businesses the Phenomenon is involved in:

• Sports marketing: since 2019, he owns the Octagon agency operation, specializing in sports and entertainment. The US-based agency has clients like the NBA.

• Athlete management: an arm of the group takes care of sponsorship and patrimony of athletes, such as Tamires, Gabriel Jesus and Roger Guedes, among others.

• Media: the new apple of the eye of the player is the area of ​​content production. Games, documentaries and event broadcasting are on the radar of the holding companies.

I want to be LeBron! The model that the former striker tries to replicate is that of the NBA Lakers player, who has a net worth of US$ 1 billion (R$ 5.2 billion), according to Forbes. The star is not just a poster boy for brands, but participates and profits from the production of content and its distribution.

• The striker has a YouTube channel where he does lives, interviews and interacts with fans. All, of course, with sponsors;

• He also produces three documentaries: one about his career, another about the backstage of Cruzeiro’s season and a third about the changes in the structure of Brazilian football.

Contributions: In 2022, Ronaldo’s holding company prepares to attract investments in the market to attract partners, who will be able to acquire 15% of the business. The round of talks with investors is underway.

• The plan is to receive contributions of up to R$ 200 million, which would make the company a group valued at more than R$ 1 billion.

Yes but… The funding takes place at a difficult time with high interest rates here and in the United States, which inhibits venture capital investors, operations considered risky.

Collaborated with Paulo Passos

take a break

• To watch “Fortune” – Apple TV+ series

The plot is carried out by Maya Rudolph, who plays a woman who has lost her connection with reality after so many years of living in luxury.

• The character discovers that she is being betrayed and, when she files for a divorce, she is entitled to US$ 87 billion. She also takes charge of a charity she founded years ago, but which she doesn’t even remember.

• According to the creators of the comedy, the challenge that surrounded the scripts of the ten episodes was to reduce the mismatch between the protagonist and the audience – after all, it is not difficult to feel aversion to billionaires.

this mismatch is clear in the documentary “Geração Wealth” (Prime Video). Photographer Lauren Greenfield showcases her years of work portraying the super-rich and their obsession with wealth, consumerism and ostentation.

In addition to the economy:

• The Woman in the Abandoned House: fourth episode of the podcast series by Sheet that turned fever reveals the paths taken by Renê Bonetti and the maid enslaved in the USA.

• TV Folha: Internet platforms are destroying democracy, says Nobel Peace Prize; watch interview