Preliminary estimates show that the turnover of this year’s Black Friday – Cyber Monday discount period will exceed 300 million euros and 3 million sales, said the president of the Piraeus Chamber of Commerce and Industry, Vassilis Korkidis, to APE-MPE.
Specifically, Mr. Korkidis stated: “Black Friday and Cyber Monday of 2021 will undoubtedly be one of the annual market events for further research. With many manufacturing and trading companies feeling the effects of the pandemic lockdowns, the most popular three-day shopping of the year had mixed feelings in Attica’s retail stores.
After the “black sky” and the bad weather on Friday, which limited the movement of consumers in Attica, followed a very good Saturday for the market. But, once again, it was confirmed that the greatest interest of the natural buying movement was gathered by the shops with branded products, as well as the department stores, the malls and the shopping center of Athens in comparison with those of the regional markets. This is, after all, the main reason why in retail trade, while there are times when not everyone wins, everyone participates, because the SMEs do not want to let the big ones in the market and the multinationals monopolize the consumer public.
As for digital markets, the results are expected to be complemented by Cyber Monday sales, as they are difficult to separate from these Black Fridays.
Comparing this year’s online bookings and pre-purchases, the figures are around 85% of 2019 sales, but show increased turnover from 2020 levels for e-shops, which were the only choice of consumers in November last year. Discount rates were not as high as in previous years due to price increases, reduced stock and replacement costs, but they remained attractive.
So as the health landscape continues to evolve worldwide and deteriorate in Europe, it can be difficult to predict what the future holds for the market and consumers. Some industries are still seeing a steady rise in e-commerce sales, while other historically successful, traditional businesses are struggling to stay in the market.
Preliminary estimates show that the turnover of this year’s Black Friday – Cyber Monday discount period will exceed 300 million euros and 3 million sales, since this year’s increase in traffic is fully justified by the operation of the entire market and retail businesses. trade. “Clearly, the physical stores that were able to operate in an open market will be won this year, while the e-shops will maintain their upward momentum in a” Phygital “operation of the market”.
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