Internet helped ex-telemarketer to become an executive

The internet helped Helenice Moura, 35, to study an MBA and reach management positions in the digital marketing area.

Today, she leads the marketing team at AllowMe, a platform to prevent and combat digital identity fraud, and is also a co-founder and teacher at the A Liga Digital project, which teaches socially vulnerable young people about ecommerce and programming through classes. online.

Helenice’s history with the internet began when she was a teenager, when she lived in a slum in the Jardim São Luís neighborhood, in the south of São Paulo, and worked cleaning a country club. During this period, she found in the network a way to improve her studies.

“I was the person who cleaned the floors, washed the bathrooms and worked every day, including Saturday and Sunday. Therefore, I could only study at night in a lan house”, says Helenice.

Working at the club was his first job, at age 13. At that time, she was in elementary school and had no computer at home.

The first contact with marketing was when she started to work in a call center in the area of ​​telemarketing. At the same time, she began studying journalism in college.

But his entry into the market for good came later, when he got a job at an advertising agency and started a postgraduate course in corporate communication.

After her experience at the agency, the executive never left the digital marketing area. She was media director, digital and ecommerce manager until reaching the position of manager.

To improve her knowledge, Helenice took advantage of the amount of content available on the web, many of which are free, and took courses such as Google Analytics (to analyze the performance of websites)
and “inbound marketing” (attraction marketing). Even his MBA in “business of intelligence” and ecommerce was done online.

“On the internet, I found a place where people shared a lot of knowledge for free, which I could apply in my daily life. It changed my life, because only then could I develop a profession and be able to support myself”, he says. .

The executive even participated in groups through blogs, such as SEO de Skirts, women who got together to talk about this digital marketing strategy that seeks to make websites more attractive to search engines. This channel also served as a learning curve for her career.

In order to return to society all the knowledge acquired through the network, Helenice and another colleague, Edilaine Godoi, founded A Liga Digital, in 2020, which provides free and online training for low-income young people.

“All the courses we offer have certificates that can be used to get a job. We are also concerned with introducing candidates to companies and enrolling them in vacancies”, says Helenice.

Today, the social project has students from all over the country, 90% of whom are black, 70% are girls and most come from public schools. In addition, A Liga has already trained around 8,000 young people.

“Being able to be in the position I am in today, of being an executive in a large company, and being able to have time to deliver to society a little of what I received is what I call having worked”, she says.

Even playing a leader role, she continues to study. “I see the main trends, what’s new Google is going to be releasing, or, if Facebook has a convention with online streaming, I watch it. So, today, the internet is still a great source of improving my knowledge”, she says.

For the executive, everything in her life revolves around the network: at Allow Me she manages to keep the virtual space safer for people and with A Liga Digital she can help other young people to progress in their careers, just like her.