Cade (Administrative Council for Economic Defense) should reject this Friday (29) the request for a preventive measure made by Heineken against Ambev, owner of brands such as Skol and Brahma.
Despite the denial, the case is open and continues under investigation.
In March, the brewery went to the body accusing Ambev of adopting anti-competitive conduct with abusive practices of exclusivity agreements with establishments.
Among the requests presented at the time, Heineken requested that a preventive measure be granted and that the competitor be prevented from adopting exclusivity clauses for the sale or exhibition of its products.
Joana Cunha with Paulo Ricardo Martins and Gilmara Santos
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
