The French subsidiary of Philip Morris was sentenced this Friday (3) by a court in Paris to pay a fine of 75,000 euros (BRL 480,000) for illegally advertising its Iqos electronic cigarette device.
Philip Morris will also have to pay €55,000 (BRL 350,000) in damages and court costs to each of the two anti-smoking associations that sued the company.
Iqos has been marketed in France since 2017 and works with tobacco refills mixed with glycerin and electrically heated.
For the National Committee against Tobacco, Philip Morris has adopted a very aggressive internet and point-of-sale marketing strategy to promote the product, while tobacco advertising, regardless of the medium, is strictly prohibited. Philip Morris is considering appealing the decision.
with Ricardo Balthazar (interim), Andressa Motter e Ana Paula Branco
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