The approach of the World Cup boosted Google searches for Children’s Day gifts related to sports, according to a survey by the platform.
The search for sports jackets more than doubled in the period between August and September compared to the same two months last year.
A similar impact appeared in searches for team jerseys (64%) and athletic shoes (46%).
Last year, the most popular gifts online were video games such as Hot Wheels Unleashed and Xbox Game Pass Ultimate, as well as the title “cheap toys”.
Google also noted that this year there is an interest in having a holiday party to celebrate the date. There was a 44% increase in searches by panel for Children’s Day and 12% by decoration, in the comparison between August and September 2022 with the same period last year.
Joana Wedge with Paulo Ricardo Martins and Diego Felix
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