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Panel SA: Copa stimulates search for sports gifts on Children’s Day


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The approach of the World Cup boosted Google searches for Children’s Day gifts related to sports, according to a survey by the platform.

The search for sports jackets more than doubled in the period between August and September compared to the same two months last year.

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A similar impact appeared in searches for team jerseys (64%) and athletic shoes (46%).

Last year, the most popular gifts online were video games such as Hot Wheels Unleashed and Xbox Game Pass Ultimate, as well as the title “cheap toys”.

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Google also noted that this year there is an interest in having a holiday party to celebrate the date. There was a 44% increase in searches by panel for Children’s Day and 12% by decoration, in the comparison between August and September 2022 with the same period last year.

Joana Wedge with Paulo Ricardo Martins and Diego Felix

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