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Netflix with ads for BRL 18.90

Netflix has released the long-awaited details of its cheaper, ad-supported subscription plan — a novelty announced earlier this year, when its stock tumbled as subscribers dropped.

In numbers: the plan, which debuts on November 3, will come out BRL 18.90 per monthseven reais less than the cheapest package offered today.

• As the Zapping column recalls, the value is still above subscriptions from rivals Amazon Prime Video (R$14.90), Apple TV+ (R$14.90) and HBO Max (R$14.16).

• The new price, however, is less than what Netflix’s major competitor charges on the global stage – Disney+ plans start at R$29.90.

What changes in the new Netflix plan:

• They will be, on average, between 4 to 5 minutes of ads per hour. The inserts will 15 or 30 seconds and will be shown before and during the series and movies.

• It will not be possible to download the contents, which will be available in up to 720p, a quality lower than full HD.

• A selection of titles will be unavailable, but the platform does not reveal how many.

What explains: The plan to put ads in a more affordable version came after the company experienced a boom in the pandemic and faced a hangover when restrictions were relaxed.

It wasn’t just Netflix: In August, when Disney’s streaming suite (Disney+, Hulu, and ESPN+) reached the top in the number of subscribers for the first time, the company also announced its version with ads.

• In the US, the current price of $7.99will continue at this level for the ad-supported plan, which will launch in December, the month in which the commercial-free version will cost $3 more.

• The company did not announce the amounts that will be charged in Brazil.

Apple is fined again

Apple was fined in BRL 100 million for selling iPhone without charger.

The decision of the 18th Civil Court of São Paulo also determines that the company will provide power adapters for those who purchased the device from October 13, 2020 and that the new models must come with the charger.

Sought, Apple informed, through its press office, that it will appeal the decision and that it reinforces its commitment to its environmental positioning.

The decision is made public a day before the start of sales of the iPhone 14 in Brazil, which arrives in the country this Friday with fewer resources compared to the model sold in the US.

The historic: Apple stopped including the charger in the box of smartphones sold in the country from 2020, at the launch of the iPhone 12. Since then, the company has been the target of consumer protection agencies.

• Last month, American big tech was fined BRL 12.3 million by the Ministry of Justice and Public Security, which also prohibited her from continuing the practice.

• Last week, another defeat for the apple company. The European Parliament passed a law that obliges devices sold in the bloc to adopt only one type of charger, with USB-C input, until the end of 2024. Apple uses Lightning technology in the iPhone.

In the same way as the EU, Anatel (National Telecommunications Agency) opened a public consultation in June for the proposal to standardize USB-C chargers for cell phones.

• Suggestions were received by the end of September.

Take a break: Nobel on the small screen

There is no shortage of fiction films and documentaries to explain the housing and financial crisis of 2008.

In fiction, the “Too Big to Break”available on HBO Maxis one that addresses in more detail the role of Ben Bernanke, one of the 2022 Nobel Prize winners in Economics, in the crisis.

Understand: Ben Bernanke went through the 2008 crisis as chairman of the Federal Reserve (US central bank), a post he took over in 2006.

• A scholar of the 1929 crisis that caused the “Great Depression,” Bernanke says the bank crash at the time was one of the main reasons the economic depression lasted so long.

In 2008, when he was in the eye of the hurricane, defended the use of public money to save banks from bankruptcy. The only one that collapsed was Lehman Brothers — at the time, Bernanke said there was no legal way to save it.

• He, however, is criticized by a group of economists for having done little to prevent the crisis and for having helped to feed its causes.

the documentary “Internal Work”gives Netflix, about the causes of the crisis, is what tightens the call of the former Fed chairman.

• One of the respondents says he has attended Fed meetings since 2006 and that Bernanke only expressed concern about the situation in 2009.