Women represent 54% of online video consumers in Brazil, according to data collected by Kantar Ibope Media last week. Young people between 18 and 34 years old constitute the predominant age group in the audience, with 26%, according to the survey.
The most used devices for consumption of these contents in the country are television sets with internet connection (48%) and smartphones (42%), followed by computers (8%) and tablets (2%). The preference for TVs rises to 81% in the consumption of subscription streaming services.
According to the survey, Brazilians prefer to watch videos online on Sundays, and it points out Thursday as the day of the week with less consumption. The analysis considers the audience of paid streaming services and also the consumption of free videos and video game platforms.
The data was collected by the company with a new audience measurement system it launched last year, the Focal Meter. The company claims to have installed the equipment in 1,600 homes in 15 metropolitan regions and expects to reach 3,000 homes by early next year.
Partner and leader in the area of ​​inclusion and diversity at PwC in Brazil, auditor Leandro Camilo this month assumed the global leadership of the area of ​​inclusion of people with disabilities in the consultancy. He will be the first Brazilian to join an international council created to foster diversity in its offices
With Ricardo Balthazar (interim), Andressa Motter e Ana Paula Branco. ​
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