While Lionel Messi dreams of getting his hands on the World Cup trophy, his fans are scrambling to snag an Argentina national team shirt as sportswear giant Adidas faces a global shortage of stock due to extraordinary demand.
Ahead of the World Cup final between Argentina and France on Sunday, German sportswear maker Adidas said high demand for Argentine kits hitting local markets had led it to explore plans to increase production ahead of what could be a big celebration.
“Due to the extraordinary demand for Adidas Argentina’s World Cup shirts across the world, we have very low stock in some countries,” a brand spokesman told Reuters.
“We are working to bring more shirts to fans so they can celebrate an incredible journey with the national team.”
Argentina was the only Adidas-sponsored team to make it past the Round of 16 at the Qatar tournament. Still, the company is experiencing higher demand compared to the 2018 World Cup in Russia, according to the spokesperson, who added that its football sales have grown by 30% this year.
Previously, Adidas had said the brand would maintain its sales outlook for the tournament — 400 million euros — despite Germany’s shock exit from the group stage and having just three of its seven teams sponsored in the knockout stages of the tournament. .
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