Economy

Opinion – Panel SA: Fertilizer company advances in e-commerce

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Fertilizer company Cibra, which this year announces a record BRL 5 billion in sales and 2 million tons shipped, projects an expansion in the use of technology for 2022 and closed an agreement with Salesforce for a new model that should promote e- brand commerce.

The measure comes in the wake of a series of investments to expand production in 2021, according to the company.

In February, Cibra bought a Fertilizantes Heringer plant in Uberaba (MG), which was deactivated and received investments of R$ 55 million. About three months later, it announced the construction of a unit to produce fertilizers in Sinop (MT), with an investment of R$150 million to produce up to 500 thousand tons per year.

with Ana Paula White

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