Magazine Luiza resumes in-person sales with a queue at the door and discounts of up to 80%

Magazine Luiza resumed this Friday (7th) the traditional format of its annual inventory burn. The event brought together a line of customers who were waiting, before 7 am, for the opening of the chain’s megastore located on Marginal Tietê.

In addition to Magazine Luiza, large retailers such as Americanas and Tok&Stok also carry out liquidation with discounts of up to 80% this month.

Held 29 years ago, usually on the first Friday of the year, Magazine Luiza’s so-called “Fantastic Sale” had a restricted audience in recent years. The resumption of the event, with the gradual entry of the public and application of alcohol gel, was made possible by the advance of vaccination in the country, according to the company.

In line outside, mechanic Wellington Aurélio, 41, was waiting with his family to enter the store to buy a TV and a refrigerator. It’s his third time in the brand’s annual sale. “I’ve been researching prices for a year. I hope the items go out of line and the January sale, because the promotions are better than on Black Friday”.

Until Sunday (9), the chain offers discounts of up to 80% on about 25 thousand items, such as appliances and household items. According to Magazine Luiza, TV sets can be purchased with discounts higher than those found on the last Black Friday, in November.

Retired Luciana Rodrigues Constância, 52, also went to the store in search of a new TV and refrigerator, and took advantage of the lightning promotions on pillows at R$10 and pressure cooker at R$20. “We have been researching prices for 15 days on websites different, but I think it’s safer to buy at the store”, he says.

According to the unit’s operations manager, William Augusto Lopes, the greatest demand from customers is for promotions of home appliances and electronics, items most affected by high inflation. The movement of the store in this year’s saldão, which about two hours after opening still registered a queue at the entrance, is similar to that recorded in 2019, before the pandemic, says Lopes.

In addition to the promotions in physical stores, the chain announced that its marketplace this year has a record number of partner merchants that offer discounts on online purchases during the sale. There are five thousand participants with eight million offers in the three days of promotion, compared to 1450 retailers and five million items offered on the last Black Friday. According to the company, the platform currently has 120,000 active sellers.

Retailers get 70% to 80% discount

Casas Bahia also carries out liquidation until Saturday (8th) with discounts of up to 70% in its stores, website and app. Items on sale range from appliances and furniture to tires and baby diapers.

The brand’s megastore on Marginal Tietê also opened at 7 am this Friday and closes at 11 pm. According to Alex Marques, regional manager at Casas Bahia, the extended hours aim to give consumers flexibility and avoid crowds in stores.

For this year’s settlement, the company is betting on a hybrid shopping experience (which mixes online and face-to-face) and technological innovations, such as personalized customer service by more than 20,000 sellers via a messaging application. “For us there is no longer this division between physical and online and we are prepared to serve the customer wherever, whenever and however he wants”, says Marques.

Ponto, formerly known as Ponto Frio, started its Super Saldão on December 30 and should also end it this Saturday. Inventory burns include physical stores and websites and discounts on products such as furniture and electronics.

In the Americanas sale, which takes place until Monday (10), customers can purchase electronics, appliances and beauty items, among other categories, with up to 80% discount, according to the company. Promotions take place on the website, application and in the 1,700 stores of the chain in Brazil.

Decoration, home and construction items and housewares, among other categories, are the main characters in the clearance sales of Shoptime, the retail company of the homonymous home shopping channel. Offers up to 70% off and are valid until January 31.

Furniture and home items from the Tok&Stok retail chain are also offered with discounts of up to 70% in the sale that takes place until January 18 on digital channels and in the brand’s 66 stores across the country.