WhatsApp announces this Tuesday (8) its first director in Brazil.
Guilherme Horn was hired to assume the post in March. He is one of the founders of the digital brokerage Ágora, purchased by Bradesco in 2008, and has worked at BV and Banco do Brasil banks.
According to WhatsApp, the executive should strengthen the application’s relationship with companies, one of the platform’s priorities in recent years. The objective is to establish local partnerships.
Until now, the only country with local direction in the Whatsapp framework was India.
Joana Cunha with Andressa Motter and Ana Paula Branco
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