The virtual card that C&A launched in December, after announcing the separation of its financial services partnership with Bradesco, reached 500,000 customers, according to the retailer.
The average ticket for purchases made by C&A Pay, as C&A’s own card was called, was R$236. The company’s survey also points to an average payment in installments of five months.
In two months of operation of the new means of payment, the fashion chain registered greater adhesion in the Northeast and Southeast regions, which represent more than 50% of active accounts.
The company says it has other functions and services integrated with C&A Pay in plans to launch over the next few months.
In the gradual transition defined between the parties, C&A will continue, until the end of this year, with the two cards, the new digital C&A Pay and the C&A card, in partnership with Bradescard.
Joana Cunha with Andressa Motter and Ana Paula Branco
your subscription can be worth even more
Do you already know the advantages of being a Folha subscriber? In addition to having access to reports and columns, you have exclusive newsletters (find out here). You can also download our free app from the Apple Store or Google Play to receive alerts on the top news of the day. Your subscription helps us to make independent and quality journalism. Thanks!
your subscription is worth a lot
More than 180 reports and analyzes published each day. A team with more than 120 columnists. A professional journalism that supervises the public power, conveys useful and inspiring news, counterpoints the intolerance of social networks and draws a clear line between truth and lie. How much does it cost to help produce this content?
sign the sheet
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.