efood is expanding into the physical shopping network, with its own small retail stores, called efood local.

As stated in a relevant announcement of the company, the aim is to establish it in physical shopping stores as well, by creating a new generation of neighborhood stores and developing an integrated experience for consumers, with the combination of physical and electronic shopping. At the same time, pcontinues to manage the Kiosky’s Convenience Stores networkwith 51 stores in Athens, Thessaloniki and cities in the region.

The basic reference of efood local stores is the neighborhood. Tthe new concept has a greater emphasis on food, with the main elements of the store being the coffee corner and the hot corner. At the level of the codebook, it includes different categories of products, such as wine, tobacco and mini market items, mainly food and snacks.

The first phase of development of efood local includes the creation of two stores within Atticain the second quarter of 2024, while the strategic network expansion plan will then be implemented.

“efood expands its presence and creates its own physical stores, under the name efood local. In the future, consumers will be able to enjoy a combined experience between the online and the physical world. The new elements that efood local brings are coffee and food, with the creation of a warm corner, while emphasizing grab & go food. At the same time, the mini market categories will include all the products of the group’s strategic partners in the retail sector. The first two stores will be the base to better understand small retail and create a new generation store network under the efood brand’‘, notes o Haris Takas, General Manager – Quick Commerce & Integrated Verticals.