The personal care and cosmetics industry expected sales growth of 7% to 8% in 2021, but ended the year with a drop of almost 3% compared to 2020, according to Abihpec, an industry association.
João Carlos Basilio, executive president of the entity, says that the sector was betting on easing restrictions and reopening stores to maintain the pace recorded in the first year of the pandemic, when it advanced 5.8%.
For this year, the industry expects balance and wants to tie with the performance of 2020 to recover losses, says Basilio.
“We don’t have any more rabbits to pull out of our hats. What the sector managed to hold in terms of passing on costs has already reached the limit. The sector’s inflation is one third of the general one. the increases that we had already been accumulating throughout the year”, he says.
One of the categories that helped pull the result down was skin care, which went from a rise of almost 22% in 2020 to a drop of over 12% last year.
According to the entity, who held the blow was the personal hygiene segment, whose sales grew 4.7% in the annual comparison. Hair care products also performed well.
andJoana Cunha with Andressa Motter and Ana Paula Branco
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