Reduced prices from 6% to 15% in 120 product codes was announced by the Greek Supermarket Association (ESE), following a relevant invitation from the political leadership of the Ministry of Development and Investments to suppliers of food and branded consumer products as well as to organized retail.

The new reduced prices are expected to appear on supermarket shelves by the end of the month, while gradually, according to the Greek Supermarket Association, it is estimated that the products with a reduced price will reach 600.

The price reduction initiative concerns an invitation by the political leadership of the Ministry of Development, Takis Theodorikakos, to all suppliers of food and branded consumer products as well as the organized retail trade of the country.

According to the announcements of IELKA and the relevant measurement companies (NielsenIQ, Circana, etc.) the continuous de-escalation of food inflation in recent months, especially in products sold in supermarkets, is now a stable reality and it is expected that with this initiative of the Ministry of Development there will be even further de-escalation of inflation in consumer products.