Meeting of the Minister of Development Takis Theodorikakos with the board of the association of supermarkets after their request for an update on the measurements of IELKA, the comparison of the prices of their products with other European countries, the course of the sizes of the sector, the costing of farm-to-shelf products, the evolution of the price reduction initiative and price control measures.

Mr. Theodorikakos emphasized to the members of the delegation that they must continue the initiative for serious price reductions, expand the initiative for the 600 codes and beyond this goal, extend the measure over time and support it by placing special signage for the facility of consumers.
“Everyone must continue the effort to reduce prices by reducing the gross profit margin for the benefit of consumers,” the Minister of Development emphasized. “The reductions must be extended to codes and in time and be proportionate to all the market players involved,” he said.
The representatives of the supermarkets agreed and in this context the new codes are expected with which the price reduction initiative will continue.