“We will never stop the effort to de-escalate prices”, said today the Minister of Development, Takis Theodorikakos, who yesterday asked the supermarkets to place tags with special markings on the shelves for the products with reduced prices.

As the minister noted, speaking to realfm 97, the supermarkets pledged that this will be done in the next few days.

The minister also said that the discussion with the supermarkets about the system of offers is ongoing, so that the legislation is implemented.

It is recalled that yesterday the Minister of Development met with the board of the association of supermarkets following their request for an update on IELKA’s measurements, the comparison of the prices of their products with other European countries, the course of the sector’s sizes, the costing of farm-to-shelf products, the evolution of the price reduction initiative and price control measures.

Mr. Theodorikakos emphasized to the members of the delegation that they must continue the initiative for serious price reductions, expand the initiative for the 600 codes and beyond this goal, extend the measure over time and support it by placing special signage for the facility of consumers.

“Everyone must continue the effort to reduce prices by reducing the gross profit margin for the benefit of consumers,” the minister stressed.

“The reductions must be extended to codes and in time and be proportionate to all the market players involved,” he said.

The representatives of the supermarkets agreed and in this context the new codes are expected with which the price reduction initiative will continue.