Impressive rise is the luxury market show real estate In our country in recent years, culminating in 2024, according to converging estimates and surveys seeing the light of publicity, with the majority of stakeholders being outside Greece, which does not mean that there is no interest from Greek investors, who also have no interest in Greek investors, which In fact, it is upward.

At the top of luxury home demand the Athenian Rivieraas the international campaign for the work of Hellenic around the world has multiplier results throughout the region.

In particular, according to the third market report by Greece Sotheby’s International Realty, who saw the light of publicity the dynamics of the Greek market in the field of high -net financial positions remains, with total sales of the house in Greece reaching 500 million. euro in five years.

The Athenian Riviera is firmly at the top in 2024, while Mykonos is now 6th in demands. In 2024 it was marked by increased activity, with the conversion index on the grounds of sales to launch from 6.5% in 2023 to 14.2% in 2024, indicating the presence of more determined buyers.

At the same time, the sales records recorded in the Ionian Sea and the Central Aegean confirm that demand remains strong for top tourist sites in the country. One of the most basic features of 2024 was also the large domestic increase in interest that led the Greeks to the first place, representing a share of 16% of total demand. The United States is marginally close to 16%, although they reported a slight decrease of 4.3%compared to 2023. The third place belongs to the United Kingdom, which recorded a 17%increase. France (9%share) and Germany (4%share) also meet in the top five, although both made small reductions.

Regarding the individual geographical areas, according to the survey, the Athenian Riviera is at the top of the demand for 17% of the total requests, while at the same time the entire capital has garnered 30% of total demand. Corfu remained high in preferences, taking 2nd place, while the first five completed the center of Athens, Crete and Lefkada. Mykonos fell in 6th place with the requests falling 18% compared to 2023, and the islands of Tinos, Paros and Kea also dropped.

The significant increase in the conversion index in 2024, according to Savvas Savvaidis, President and CEO Greece Sotheby’s International Realty, is due to a combination of factors. First of all, the political stability that followed the 2023 elections, with the creation of a strong government majority, reinforced the confidence of investors and buyers in the Greek economy. At the same time, Greece’s upgrading to an investment level from international ratings such as Fitch and S&P, marked a positive change in the country’s perception of an attractive investment destination. Another decisive factor was the limited supply of quality luxury real estate, which, combined with increased demand, led to faster market decisions. In addition, the change in the mentality of buyers, especially international ones, who now adopt an “carpe diem” approach has played a decisive role. Many investors are no longer only buying the future goodwill, but they choose homes that combine investment value with the enjoyment of an upgraded lifestyle.

Greeks from Diaspora and Brain Gain

Greek luxury housing buyers, according to survey, account for 16% of total demand. The mixture of Greek demands in the luxury real estate market is extremely diverse. It is not easy to make an absolute categorization, however, the presence of three basic groups is distinguished, among other things. According to Mr Savvaidis, there is initially a strong demand from the Greek Diaspora, that is, from investors of Greek descent living abroad and have high liquidity. These buyers are looking for attractive placements on high -quality real estate, either as a long -term investment or as an opportunity to maintain strong links with their country of origin. Greece, and especially areas such as the Athenian Riviera and the islands, offer an ideal balance between emotional connection and strong investment perspective.

At the same time, a new dynamic audience has begun to emerge through the Brain Gain phenomenon, as many Greeks who had migrated during the financial crisis of the previous decade are returning to the country. They are mainly people with high expertise, experience with overseas markets and financial stability, who seek not only a home but also a way of life that combines quality of life with professional development.

In addition, there is the category of Greeks who have created new economic prosperity in recent years, either through business activities, the technological sector, startups or through other dynamic markets.

Tax Policy – Luxury Property Purchase for Foreign Investors

Greece’s tax policy is an important factor in enhancing the attractiveness of the luxury real estate market, but it remains an advantage that has not been adequately communicated outside the borders. The Non-Dom regime that provides significant tax incentives to wealthy investors could act as a catalyst to attract high-profile financial positions in the country, as is already the case in competitive markets.

Other countries with similar regulatory frameworks have used their tax policy as a strategic tool for attracting residents, turning an attractive tax opportunity into real investor movements. Greece has all the necessary elements – tax incentives, high quality of life and attractive locations – but a more targeted international promotion is required to turn the theoretical attractiveness into tangible demand and increased facilities in this category of buyers in the country, notes Mr. Savvaidis .

The new pop -up hotspots luxury real estate in Greece

In recent years we have noticed a dynamic growth in alternative destinations that have begun to attract high profile buyers. In the last five years we have seen sales records in areas such as Paxos, Rhodes, Crete, Lefkada and Syros, among others. However, it is important to emphasize that the luxury real estate market does not work like tourism, where a destination can be simply highlighted by traffic. Attracting high -class buyers (UhnWi) requires targeted and long -term strategy.

The emergence of new hotspots is not the result of a circumstance, but coordinated marketing efforts, international networking and proper placement of real estate in the right markets. In this context, our contribution, says Savvas Savvaidis is not only reflected in sales numbers, but in the foundation of a market that did not exist in its current form a decade ago. Our strategy has contributed to the international promotion of Greek luxury homes, making the country one of the most attractive destinations for high -level buyers.

Athenian Riviera- The most sought after location for luxury housing and Greek

The Athenian Riviera has established itself as the leading destination of luxury homes in Greece, gathering increasing investment interest. Its proximity to downtown Athens, coupled with modern infrastructure, seamless access to international airline connections and high quality services it offers, make it one of the most dynamically growing areas in the Mediterranean. At the same time, the natural landscape of the area, with its magnificent coastline, organized beaches, modern marinas and luxurious international brands, offers a unique lifestyle that attracts demanding buyers from around the world. The presence of top hotel groups, such as One & Only and Four Seasons, has given additional prestige and international recognition to the region, reinforcing its position as one of the most attractive investment destinations in southern Europe.

In addition, The Ellinikon’s international campaign, as Mr Savvaidis says, has served as an accelerator of this dynamics. The largest urban development project in Europe, with billions of euros in investments, has boosted the global profile of the Athenian Riviera, creating expectations for a new era of growth and opportunities. The project’s promotion in the major international real estate markets has already increased demand, consolidating the area as the new luxury living center in Greece.

However, in addition to the inherent advantages and strategic investment, yet another critical factor shapes its current attractiveness: the development of new high quality real estate itself. As he points out, in a market where building activity had virtually frozen for more than a decade, the creation of new luxury homes does not just come to meet existing demand – it creates it. The Athenian Riviera is a typical example of this dynamics. The influx of new developments enhances the interest of buyers and at the same time creates a sense of stability and confidence in the future of the area. The result is the formation of a new, powerful suburbs, where supply and demand are harmoniously evolving, establishing the Athenian Riviera as one of the most sought after destinations for luxury real estate.