‘Extremely Happy New Year’ Tourism will also be in 2025, after the record of previous years, the Minister of Tourism said. Olga Kefalogiannis from the ITB International Tourism Fair in Berlin and highlighted sustainability as the most important parameter of the Ministry’s strategy for the future.

“The most important thing is that Greece is a destination with reputation, prestige and maturity. The messages from the tourist market for 2025 are very positive and optimistic, but the most important thing is that the big players in the tourist market do not see Greece as a tourist destination only for next year, but they want to invest in Greece in the long run, ” Ms Kefalogiannis said and added that the Ministry of Tourism’s strategy would not only invest in one or two good years, but in how Greece can be consolidated in the long run as a destination, it has already rendered. In addition to the positives, the Minister also referred to the challenges of the industry, such as the expansion of the tourist season, the creation of new destinations and experiences in Greece and the viability of Greece as a tourist destination. In this, as he said, “We have the support of all partners in the tourism market” and expressed the belief that in 2025, which estimated it would be an extremely good year, “it will be another step towards our strategy for Greece as a sustainable, durable, competitive destination that gives the greatest Greek economy and the Greek economy.”

Mrs. Kefalogiannis also stressed that the planning of the Greek government “It is about exactly how to have a viable tourism with balance and the ability to support local economies and societies and the national economy, while maintaining the country’s natural and cultural wealth.”

In response to a question about the impact of geopolitical developments on tourism, the Olga Kefalogiannis He acknowledged that tourism is a sector vulnerable and sensitive to geopolitical developments, but at the same time stressed that Greece has proven that it is fully competent and effective in all crises and that it was embedded as a durable destination, competitive and safe for its visitors. “This is the message we want to maintain for both the coming year, but also for the next, along with the great challenge of sustainability,” He said, expressing the hope that the geopolitical situation would lead to peace solutions and allow some of the markets affected in recent years to recover.

The minister also said that the tourism market itself is now giving more and more burden on sustainability and said that the Germans on their own raise the issue of expanding the tourist season. “Greece, apart from the diffusion of tourist benefit over time, seeks to diffuse into space”Ms. Kefalogiannis said and noted that the Ministry of Tourism is promoting new trends for tourism with more contact with nature, wellness, diving, mountaineering, etc.

Respondent specifically about the case of Santorini after the recent surge of seismic activity in the area, the minister explained that scientists’ suggestions were followed and assured that the island would open as always for its visitors, with some security -related parameters. “Security is important, if we need to take action, we will take them”he said.

The Minister of Tourism, within the framework of ITB, had meetings with representatives of the tourism market and international media. This year’s event, honored by Albania, hosts a record number, with 5,800 exhibitors from more than 170 countries.