Marginal increase +0.23% in product prices in supermarket In April 2025, in relation to April 2024, a survey of the Consumer Retail Research Institute (IELKA) published on Monday.

A total of 12 months (May 2024 -April 2025) records a decrease of -0.34%. It is noted in addition that prices in April 2025 compared to the previous month March 2025 are reduced by -0.79%.

Higher price reductions in 12 months are recorded in the categories:

– detergents and cleaning items: -9.43%
– Foods and items for pets: -5.98%
– Grocery Foods: -4.90%
– yeast fresh & frozen: -4.05%
– stationery, cosmetics & personal hygiene items: -3.36%

The reductions recorded are the result of both market normalization after the pandemic and reduction in producer prices in certain products.

Larger increases in 12 months are recorded in the categories:

– Biscuits, chocolates, sugar: +14.45%
– Fresh meats: +10.08%
– Fresh fish and seafood: +2.79%
– fresh fruits and vegetables: +1.80%
– Waters, soft drinks, juices: +1.55%

The international prices of cocoa and coffee certainly affect the categories of sweets and drinks. In relation to increases in fresh meats, this is a development due to the decline in livestock in 2024, due to animal diseases in most areas of the province and secondly to increases in international prices in imported species and especially in the calf (it is noted that the majority of beef and beef). Increases in fresh fruits and vegetables are about the weather with the lowest temperatures of 2025 compared to 2024. The largest reductions were recorded in detergents and cleaning items, pet food and grocery food due to the price decline in olive oil. Of the 23 categories examined, 11 declined, 12 increase.

The reasons to which the tendency of broader product prices are attributed to supermarkets:

– Defense inflation. Prices have been restrained in the last eighteen months in large grocery stores due to large volumes of products that are moving, economies of scale, their organizational readiness and private label products.

– The course of raw material prices in recent months in international markets and market normalization. International raw food indicators (eg FAO FOOD PRICE INDEX) record an increase in the mid -2024 in most cases. In cases such as coffee and cocoa, however, the effect is more intense.

– Government institutional interventions. Supermarket chains operate in a strict institutional framework. It is noted that in March the new Code of Conduct for Promotions was implemented

– Offers and discounts. Offers and discounts on the organized retailement channel are more in number, in intensity and percentage discounts, which affects the final prices of the products.

– High traffic speed. Price retaining appears much faster in large points of sale due to higher stock speeds. That is, they move their stock faster and soon make new markets to replenish stocks.

– Influence of private label products. Private label sales shares are larger in large supermarket chains due to a widest range of code, and over the last two years they have been increasing.