Strong in international markets is a product that smells of Greece.

The reason for ouzo that turns out to be a protagonist in export alcoholic drink. According to Eurostat temporary data processed by the Association of Greek Producers of Distillers & Alcohol Drinks (SEAP), ouzo occupies 56% of value in 2024 and 69% of the quantity of all exports of Greek spirits.

In 2024 there is a total increase in the value of ouzo exports from EUR 61.1 million in 2023 to EUR 64.3 million, which translates to +5.2% with a corresponding increase in ≈2.4% (from 24.8 million kg to 2023 to 25.4 million kg to 2024).

Exports within the EU-27 in 2024 maintain their stability and show a slight increase of 2.3% and a 1.6% decrease in quantity, compared to 2023.

OR Germany It appears firmly in the first place as the main country of destination of ouzo, with 43.5% in value (EUR 28 million) and 48.2% in quantity (12.2 million kg) but there is a slight decline in its performance in 2024 against 2023 in value and in quantity.

Her purchase Bulgarian In recent years it has been steadily upward and is the 2nd most important export destination of ouzo, at the EU level.

In 2024, compared to 2023 there is an increase of 25.4% (EUR 10 million /2024 versus EUR 8 million /2023) and in an increase of 20.2% (3.2 million kg /2024 from 2.7 million kg /2023). Recession of intra -Community deliveries in both value and quantity are the sizes for the purchase of the Netherlands, Belgium and France

Exports outside the EU-27 recover (after a fall in 2023) recording an increase in value and in quantity. In particular, the percentage increase in value is 11.7% and in a quantity of 12.8%. This positive change is mainly attributed to Iraq, the second export destination of ouzo, to which ouzo exports gradually recover, reaching € 15.1 million (+6%) and 5.8 million kg (+7%). The US, Macedonian, Israeli, Australian market is a positive sign in 2024.

Similarly, tsipouro/tsikoudias exports, although representing a very small share (≈2% in value and ≈1% in quantity) of all exports, have risen significantly in the last five years.

In particular in 2024 compared to 2023, exports within the EU-27 showed an increase of ≈4.4 % in value while the exported quantities fell by 2.1 %. In terms of third countries there is an increase in value of ≈25.5% and ≈12.8% in quantity.

Comparing the five-year figures 2024-2020, there is a 79 % increase in value and 51.2 % in quantity, which proves that tsipouro has begun to be recognized and preferred both nationally and internationally, taking into account that exports to EU-27 Member States and third countries are rising.

The course of exports of Greek alcoholic beverages is upward

At the same time, exports of Greek alcoholic beverages increased in 2024, despite the decline observed in the commerce of European Union alcohols, with exports of European alcoholic beverages decreased by 2% and imports from third countries decreasing by 3% compared to 2023.

According to the temporary data of Eurostat, which was processed by the CEOOP, in 2024 the export activity of Greek alcoholic beverages continues to be reinforced, exceeding the second year, the 100m barrier. euro.

Specifically, compared to 2023, there is a total increase (within the EU 27 & Third countries) at 7.9% of euro value that corresponds to an additional + 8.4 million euros at absolute prices and + 1.5%, in quantity ( + 0.6 million kg at absolute prices). Also noteworthy increase is also observed in the average sale price of exported drinks by 2024 by +6.3%.

The analysis of the data of the last 5 years (in the post -COVID period) demonstrates a steady increase in the growth rate of exports of Greek alcoholic beverages, in value by 45.4%, in a amount of 4%but also at the average sales price of 40%.

Looking at the sizes and at 10 years, it seems that this increase is neither fragmentary nor co -host is the result of the constant effort of Greek producers and the undisputed quality of Greek alcoholic beverages.

The change in the average sale price of alcoholic beverages to all countries is also improved. The average price (Euro/kg) of Greek alcoholic beverages is upward as in 2024 it increased by 6.3% ( +2.56% in third countries & +7.14% within the EU 27), compared to 2023.

According to the data, despite the slight decline in exports in quantity, EU Member States remain the main export destinations for Greek spirits, representing 74% of value (EUR 84.9 million) and 76% of the quantity (27.9 million kg).

According to the analysis of Eurostat data, exports within the EU-27 of the Greek distillery industry, in 2024 compared to 2023, show an increase in value, by approximately EUR 4.2 million (+5.19%), while the quantity has a slight decrease of 0.5 million kg (-1.8%). Compared to five years of 2020-2024, exports of Greek alcoholic beverages to EU Member States increased 51.4% in value (from EUR 56.1 million in 2020 to EUR 84.9 million in 2024) and 6.2% in the quantity (from 26.3 million kg to 2020 to 27.9 million).

According to SEAOP. The decrease in the quantity of EU-27 Member States had no significant impact on the whole, as it was offset by the quantities exported to third countries.

With regard to exports outside the EU-27, 2024 there is a substantial increase in both euro and kg value. Specifically, a 16.5% increase in value (from € 25.4 million in 2023 to EUR 29.6 million in 2024) and 13.5% in quantity (from 7.8 million kg in 2023 to 8.9 million kg in 2024).

Germany appears firmly in the first place, as the basic country of destination of Greek alcoholic beverages, with 35% in value (EUR 40.1 million) and 43.5% in quantity (16 million kg) but a decline in its performance is observed, with a decrease of 2024 by 2023 in value by 5.75%.

The second most important destination for Greek alcoholic beverages is Iraq, with exports worth € 15.2 million and a quantity of 5.8 million kg. Following the fall of the Iraqi market in 2023, due to the law on the ban on importing and selling alcoholic beverages, it appears to be gradually coming back to previous years. Both value and quantity increased in 2024 compared to 2023. In particular, the amount of Greek alcoholic beverages to Iraq increased by 4.6% and the value of 3.8%.

Stable now Tuesday, the Bulgarian market is continuing its upward trend and is, as an important export destination is evolving for Greek spirits at EU level. In 2024, a 4.9%increase is recorded over 2023.