In recent years, the profile of the Greek buyer of luxury homes has changed significantly. From a buyer who once worked more emotionally and less strategically, he has gone to a more mature stage, choosing real estate with a clear goal: added value and investment logic.

As Korina Saia, chief executive of Premier Realty Greece, notes, “Luxurious home is no longer an exclusively symbol of social status or asset, but a life -added life choice and investment logic“

This change reflects the broader maturation of the Greek market, as well as the customization of the buyer to new data. The era of passive markets for reasons of social prestige or holiday use seems to belong to the past.

Emphasis on real estate with added value – areas and prices

Today, the person concerned assesses the property as a whole, from his location and energy behavior to the returns he can bring. “The buyer is more careful, knows the values, evaluates the prospects and chooses on the basis of not only aesthetics but also the performance capabilities“, Stresses Mrs Saia.

The areas that attract most of these investments are constant.

– in northern suburbsKifissia, the state and Ekali maintain their goodwill as traditional and safe destinations.

– in southerlyVoula, Vouliagmeni and Elliniko are at the center, especially after renovations and new development prospects.

– significant interest is recorded in Cycladeswhere real estate combines the ability to owe high returns from tourist use.

The price range varies but, according to Premier Realty Greece, Most deals move between 800,000 euros and 2,000,000 euroswhile there are a few cases of houses exceeding 2.5 million euros.

The yields range from 4% to 6%, depending on the location, quality of construction and the use of the property (property, long or short -term lease).

The choice of luxury home today is not limited to one use. Candidate buyer is interested in Properties that can function flexible, as a main or holiday home, as a tourist accommodation or even a future support for children.

Emphasis on quality factors such as energy efficiency, autonomous use, public spaces, infrastructure access and ease of maintenance.

Many also focus on Projects close to areas of development or future infrastructure, seeing the market as a long -term plan.

Mrs Saia summarizes the situation as follows: “In 2025, the luxury housing market in Greece is in a phase of maturity, and the Greeks have been reinstalled dynamically. They do not just buy real estate, they invest in their future. “

The difference with foreign investors

At the same time, the way Greek buyers approach the purchase decision compared to foreign investors is also significantly differentiated.

‘The strangers usually approach the market more technocraticallywhile the Greeks have a stronger connection to the property and the location, they see it as part of their lives and the long -term security of their family, “Ms. Saia notes.

While foreigners mainly focus on southern suburbs or to island destinations With the aim of Golden Visa or yields, Greeks are more interested in long -term solutions that combine housing, investment and hereditary value.