With price of gold to do continuous record and to ejects nearly 40% since the beginning of 2025the most important link in the industry suggests a new way of buying of precious metal that promises to make it accessible and for investors with smaller bars.

The World Gold Council (World Gold Council) promotes the idea of ​​’golden gold“That will facilitate its purchase from those who want to invest in it without mediation listed in stock markets (Gold Etfs).

The direct gold lining is today with the purchase of bars, the value of which differs depending on their weight and has a management cost. The typical rod weighs 400 ounces or 12.4 kg and is purchased by institutional investors, such as central banks, and rich individuals, as its value exceeds $ 1.4 million at today’s gold price (over $ 3,600 per ounce). There are gold bars with less weight, but they also incorporate high value and are difficult to get by small investors.

Rods are investing today in two ways: first, by acquiring them in a natural form and guarding them in treasures, with a unique number number. Their owners have guaranteed the ownership of gold, but they are faced with a complex process of managing it.

Secondly, with the purchase of bars not in a natural form, but through a contract with banking institutions, which undertake to adhere to a specific amount of gold in their client’s name. In this way, investors have greater liquidity and fast and simple mechanisms to make their transactions, but take on credit risk to banks that maintain their gold.

The proposal for the “digital gold” is intended to address the above problems as a third market pillar that will make gold a financial asset, such as bonds or shares, “making it easier to transfer it, allowing it to have the possession of gold bars as well.”

The World Gold Council notes that its proposal can be used for other commodities. “Financial markets could benefit from the highest efficiency and opportunities in a range of natural assets, changing the way commodities are retrieved, traded and used in the broader financial system.”

The proposal is, as mentioned, at a time when intense uncertainty at international level has confirmed the role of gold as the most secure investment refuge. Its price rise in recent days has been linked to the reduction of the Fed’s basic interest rate, which is now stood at 4.1%, as the alternative cost of gold is released. It is also linked to the concern of US President Donald Trump’s attacks on the Fed and undermining its independence.

Central banks around the world continue to buy at high golden pacewhich, according to estimates, now accounts for 40% of the value of their stocks. In July, central banks increased their stocks to gold by 10 tonnes, despite the price of its price.

The largest clean buyer for this year is the central bank of Polandwith purchases of 67 tonnes from the beginning of the year. Turkey bought 2 tonnes of gold in July and is a clean buyer for 29 consecutive months.

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