OR Uefa reviews the process of submitting bids for the transmission of its top event, its Champions Leaguepartly due to the goal of the European football administrative body to enhance its attractiveness to streaming providers such as Amazon and Netflixaccording to Bloomberg agency.

According to a source from the International Agency that is aware of the issue, broadcasting and streaming platforms will now be able to submit bids for multiple markets at the same time. Previously, the large markets were submitted in a different time, depending on existing contracts, which made it difficult to submit grouped bids.

The Champions League is UEFA’s annual tournament, which brings billions to commercial revenue every year. However, broadcasting rights have been fragmented, with about 100 different television stations buying various packages.

UEFA is now discussing the possibility of long -term contracts, said Bloomberg’s source, which spoke on the condition of anonymity. UEFA changed its rules more than two decades ago, partly due to pressure from the Commission, in order to reduce the duration of standard contracts in three years and to enhance competition.

A renewed process could also include a global offer, which would possibly allow a single provider to convey a game around the world for the first time, according to the same source. UEFA is going to announce a tender for the assignment of rights after 2027 in the coming weeks, they said.

According to the same source, the range and promotional support will be taken into account and not just the financial burden of bids.

UEFA is consulted by Relevent Football Partners, a subsidiary of American Relevent Sports, and UC3, UEFA’s trade arm and the European Union of Football Clubs. Representatives of Relevent and UC3 refused to comment on the issue, Bloomberg notes.

Long -term agreements have probably become increasingly attractive to UEFA after the success of its deal with the US. In 2022, Paramount agreed to a long -term $ 1.5 billion deal on the transfer rights of the US Champions League football matches by 2030.

The bidding process in the US was conducted by Relevent Sports, which was co -founded by the owner of Miami Dolphins, Stephen M. Ross. Relevent initially secured the rights to mediate UEFA agreements with US media, after winning other companies such as Octagon and Endeavor’s IMG, in part with the promise to sell rights for at least $ 250 million a year.

Following the agreement with the US, in March this year, Relevent secured the right to represent UEFA’s global media and sponsorship rights for the period 2027-2033.

Streaming giants are integrating more and more important sporting events into their offers, but so far they have focused mainly on top games and not on packages that cover whole seasons. Netflix has recently agreed to broadcast Major League Baseball’s home Run Derby, a single event, and this year will broadcast the National Football League Christmas Gameday.

Currently, UEFA’s top five European markets include a mix of streaming of services and television stations. According to the Agency’s website, France and Spain do not use streaming services, as the races are transmitted through Canal+ and Telefonica SA, respectively. In 2022, Amazon secured a three -year agreement with UEFA on the rights of some Champions League matches in the United Kingdom. This agreement will expire in 2027. The US company has also acquired separate rights to transmit matches in Germany and Italy.

UEFA – Champions League, Europa League, Conference League and Super Cup – are projected to generate at least € 4.4 billion in commercial revenue every season by 2027, the Bloomberg.

The Champions League last season introduced a larger format with an increased number of matches, with the so -called League Phase. This change resulted in an 18% increase in revenue from television broadcasts in its six largest markets, according to an Enders Analysis report.