Panel SA: Bradesco digital account company launches credit card

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Bitz, Bradesco’s digital account fintech created in 2020, launches its first credit card this Monday (18).

It will be Bitz Elo Mais, which promises not to charge an annual fee and starts available to a pre-approved customer base. The first phase is expected to last six months, but can be shortened according to demand.

According to the bank, the holder will have benefits such as access to a mobile bonus of R$ 20.

The launch of the card takes place at a time when Bradesco opens a more aggressive stage of expansion for Bitz in an attempt to boost its digital fronts.

After closing 2021 with 4.2 million customers, the goal for 2022 is to reach 8 million by the end of the year, according to the institution.

Joana Cunha with Andressa Motter and Paulo Ricardo Martins

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