After the crowdfunding websites became popular for donations from the pandemic, the profile of the so-called crowdfunding begins to resume the scenario before the arrival of the virus.
Luiz Felipe Gheller, CEO of Vakinha, says that collections of more personal interest have been gaining ground since mid-2021.
After the beginning of the pandemic, crowdfunding of a social nature, as help for favela residents and small business owners, dominated the largest campaigns.
Gheller points out that this profile has not disappeared entirely, resisting as a legacy of solidarity from the pandemic.
“When we compare with other countries, Brazil has a culture that is not much of donation. We grew up in the pandemic, but it was still the first wave of donation. The crowdfunding market can be bigger than it is”, he says.
Since 2020, the company has launched a modality called recurrence, which works as a subscription, and themed clubs aimed at sectors such as education and health.
At Benfeitoria, another crowdfunding site, in addition to recurrence, partnerships were created with large companies, called matchfunding, in which each real donated is multiplied by the partner corporation.
The participation of campaigns for emergency causes fluctuated from 40% before the pandemic to 85% in the worst phase of the health crisis and today it is at 60%.
In March 2022, Benfeitoria says it raised R$2 million and attracted 19,000 donors, with 702 campaigns.
For Dimitri Mussard, founder of Abacashi, the crowdfunding market in Brazil should change in the coming years.
“Looking at France, England and the United States, there is room for four or five players. Today, there must be about 30 cows online in Brazil, but I believe that only four or five will remain”, he says.
The company, which had BRL 250,000 in monthly volume traded in 2018, says it saw the level rise to around BRL 4 million in 2021.
Part of the acceleration he attributes to factors such as banking, Pix and digital cards, which should make it easier for lower-income people to create campaigns, according to Mussard.
Joana Cunha with Andressa Motter and Paulo Ricardo Martins
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