McDonald’s and Burger King competitors took a ride on the McPicanha and Whopper Ribs controversy to provoke the two fast food giants that have been questioned by bodies such as Procon and Conar (advertising self-regulation council) in recent days.
In a campaign launched on Tuesday (3), KFC said its chicken sandwiches are made with chicken, unlike competitors.
“After the controversy over the picanha sandwich that didn’t have picanha and the rib snack that didn’t have ribs, KFC, the largest fried chicken chain in the world, gave a message to its networks: ‘At KFC all chicken sandwiches are deliciously made from chicken,'” the company said.
Last week, after the McDonald’s case gained notoriety, Giraffas also jumped on the bandwagon. “Giraffas duty informs: We were notified for excess picanha on the menu”, announced the company.
The negative repercussion around the sandwich names began with the case of McDonald’s, which was questioned by consumer protection agencies after complaints from customers.
McDonald’s removed the snack from digital menus and restaurants across the country, and later announced that the product would return with a new name. This Tuesday (3), Burker King also announced that its rib-scented sandwich is now called the Whopper Pork Palette.
The subject, which has become a major topic in the sector, will receive more attention, according to Guilherme Farid, executive director of Procon-SP. He says the agency has looked with concern at food advertising that highlights a particular ingredient that is not part of the product’s composition or main recipe.
Joana Cunha with Andressa Motter and Paulo Ricardo Martins
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