McPicanha without picanha. Rib Whopper made from pork shoulder. Not only is the ballot box the target of fake news to undermine its credibility. In the beautiful song by Nando Reis, Relicário, which was successful in the voice of Cássia Eller, strange situations seem to be foreseen: “What is happening? The world is upside down and no one has noticed”.
Consumer rights are very serious. They help to define the society in which we live. Lying to the consumer obviously cannot. It is a very serious flaw, which causes serious damage to the reputation. An unacceptable breach of trust.
Picanha is a noble cut of beef, much appreciated in barbecues in Brazil. It is very expensive, even more so since practically all types of meat are far from the table of the majority of the population in recent months. Beef rib is less expensive, also used in barbecues.
Article 37 of the CDC (Consumer Defense Code) says that “All misleading or abusive advertising is prohibited”.
It clearly explains that “any form of information or communication of an advertising nature, wholly or partially false, or in any other way, even by omission, capable of misleading the consumer regarding the nature, characteristics, quality, quantity , properties, origin, price and any other data about products and services”.
Undoubtedly, that is what McDonald’s and Burger King, two gigantic global fast-food chains, have done. The Ministry of Justice and Procon-SP notified the McDonald’s chain, to receive further clarification. Procon-DF prohibited the sale of McPicanha and Whopper Ribs. Conar (National Council for Advertising Self-Regulation) should open an ethical action to verify the veracity of McPicanha’s message.
McDonald’s removed the sandwiches from this line from the menu, and rehearsed a cute excuse – “Sorry.” The sandwich will come back under another name. Burger King has confirmed that the Rib Whopper doesn’t have the so-called, just rib ‘flavor’.
The CDC and consumer rights cannot be seen as obstacles to business, in the same way that respect for the environment does not harm the generation of employment and income. What prevents the economy from growing are income concentration, low wages, poor public management, especially in education, and other chronic Brazilian problems.
I have written several times, and I allow myself to repeat: what large companies do in Brazil, they would not do in their countries of origin. In them, abuse against the consumer and the environment would cost dearly. Here, for now, no. But we hope that they will be held accountable, and forced to make an ostensible publicity, admitting the mistake made!
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
