Netflix may have ads this year, goodbye to iPod and what matters in the market

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Netflix with ads as early as 2022?

Netflix has accelerated its plans to launch a cheaper, ad-supported subscription option by the end of the year, according to the New York Times, which attributed the information to company employees.

Extra billing for users who share their accounts should also start at this time.

Remember: Once completely opposed to offering a subscription with ads on its platform, Netflix changed its mind after registering the first drop in the number of subscribers since 2011.

• Since announcing user abandonment, Netflix shares have dropped by more than 50% and made the company lose about $70 billion (R$ 355.6 billion) in market value.

Competitors: In the internal note released to employees, Netflix highlighted that most of its rivals already adopt a cheaper version with ads.

• In the US, the monthly subscription with HBO Max advertising costs US$ 10 (R$ 50.80), while the commercial-free subscription costs US$ 15 (R$ 76.20) – a value close to US$ 15.49 (R$ 15.49). $78.69) charged today by Netflix.

Shared accounts: the model is being tested in Chile, Costa Rica and Peru. The idea of ​​the leader of the streaming is to charge an extra for those who share access with people who live in other houses.

• According to the company, 100 millions of its 222 million subscribers have accounts that are accessed from more than one household.

Analyze: Netflix’s great challenge is to maintain its relevance and centrality, say researchers Paula Chimenti, Iona Bloch and Thiago Felippe Ribeiro.

Goodbye to iPod

It may not seem like it, but Apple still made the iPod. Until this Tuesday (10).

The company announced that it will stop manufacturing the Touch model, launched in 2019 and which will be sold while supplies last. In Brazil, the official price is BRL 1,610 for the version with 32 Gb of memory.

The iPod Story: launched in October 2001, shortly after Steve Jobs took over Apple, it became an instant hit for the company. The music player came to represent 40% of your recipe.

• He only lost prominence with the launch of the iPhone, which came about thanks to the advances in software, hardware and design of the iPod.

Legacy: The iPod leaves important marks on the industry beyond the hardware. The subscription and streaming model that is booming these days and helped to leave piracy behind was influenced by the iTunes audio library.

• Many users preferred to pay $0.99 per track and $9.99 per disc to download and play music much faster than pirated websites and programs.

discredited: with the emergence of the iPhone, in 2009, the cell phone started to incorporate many of the iPod functions and the model was no longer a priority for Apple.

Do CEOs earn a lot?

In a corporate world increasingly linked to ESG practices, one of them doesn’t seem to be exactly among executives’ priorities: the difference between the salaries of the upper echelons and those of other workers in the company.

Understand: the controversy heated up again with the disclosure by Nubank of the compensation plan of more than BRL 800 million provided for its board.

• Companies from abroad are not far behind and also allocate huge sums of money to their executives. In 2021 alone, the CEOs of the 100 largest American companies together received around BRL 11.2 billion.

In numbers: CEO pay skyrocketed 1,322% since 1978, while the salary of an ordinary worker has only grown 18%.

• In 2020 alone, executive directors were paid 351 times more than the average worker. The survey, carried out with US companies, is from the EPI (Economic Policy Institute) research center.

Why is it problem: the glaring difference contrasts with the social responsibility posture that companies seek to promote and can reinforce inequality between the top and the rest of the income pyramid.

According to experts consulted by the Sheetthe practice of increasing remuneration is not supported by evidence that indicates better performance by companies.

The bet of eSports on brain development

To be competitive in eSports, it is not enough to train for hours a day, it is also necessary to look for ways to improve the cognitive abilities of the brain.

Who says this are the members of the Team Liquid team, one of the largest in the world in the field.

Understand: in the increasingly competitive and wealthy sector, professional teams increase their investments in individualized training for each athlete.

• For this, they use programs in their training centers that help to capture in which category they need to improve: attention, memory, control and anticipation.

• In one of them, the athlete must look at the screen and with the help of the keyboard recognize shapes and “pick up” red dots. Anticipate, see, react. All this faster and faster.

Is here? THE Sheet has already shown how professionalization in Brazil is not left behind.

More about games:

The end of “Fifa”? Electronic Arts and FIFA have announced the end of a 30-year partnership that gave the world’s most famous football game its name. The agreement gave the entity US$ 150 million (R$ 762 million) per year.

• The game will now be called “EA Sports FC”, but must maintain current licensing agreements with major European football leagues. That is, the players and teams must remain there.

• The football federation will look for another producer to form a new partnership for the game that bears its brand.