Mônica Bergamo: Lula with Janja and Bolsonaro with Musk have more than 70% of positive mentions on the networks

O casamento de Lula (PT) com a socióloga Rosângela da Silva, a Janja, teve ampla maioria de menções positivas no Twitter, uma das redes sociais de maior atuação de seguidores de Jair Bolsonaro (PL). Of the 200,000 tweets collected by the consulting firm Arquimedes, 71.2% were positive mentions. Another 27% criticized the party.

POSITIVE MODE

In the consultancy’s analysis, the narrative that Lula “deserves to be happy again, to love again. Influencers from outside the political bubble also approved of the union” won.

MIRROR

According to Arquimedes, “the Bolsonaristas tried to argue that it was a silly party, that Lula doesn’t care about the poor, that he spent a lot of money. But they were immediately confronted with the argument that Bolsonaro spends ten times more on corporate cards. in their travels, motorcycles and vacations. And that these expenses, in addition to being public money, are confidential for a hundred years”.

MIRROR 2

Another focus of the comments was the bride’s dress, made by embroiderers from Rio Grande do Norte. Supporters of the marriage argued that Lula honored the workers and also the national product, serving Brazilian sparkling wine.

MIRROR 3

The presence of celebrities such as Gil do Vigor, Paulo Vieira and other influencers, according to Arquimedes, increased the positive feeling towards the party, as they are “actors outside politics who call other audiences” outside the PT bubble.

IT WORKED OUT

“Although it is not a political event, Lula managed, contrary to the expectations of even his allies, to transform the party into an act with many positive symbols for his campaign”, says the consultancy.

POSITIVE POINT

Two days later, the Bolsonaristas got revenge, with the wide positive repercussion of the meeting between Jair Bolsonaro and the South African billionaire Elon Musk.

POINT 2

According to Archimedes, which raised 280,000 tweets on Friday (20), 75% of the mentions were positive for the president. The other 25% were negative.

POINT 3

“The messages celebrated the fact that Bolsonaro is prestigious, and also the connected schools and surveillance in the Amazon [referindo-se a projetos anunciados pelo bilionário]”, says the consultancy.

AT HOME

The governor of São Paulo, Rodrigo Garcia (PSDB), participated on Wednesday (18) in a dinner with personalities from the legal world, held in the capital of São Paulo. The event was hosted by the Secretary of Justice and Citizenship of SP, Fernando José da Costa, and his wife, Cristiane da Costa, who received the guests at their residence. The president of the Legislative Assembly of São Paulo, Carlão Pignatari (PSDB), was there.

_{with BIANKA VIEIRA, KARINA MATIAS and MANOELLA SMITH}