Kourtney Kardashian’s wedding becomes advertising for a millionaire brand

The lavish wedding of socialite Kourtney Kardashian, 43, and musician Travis Barke, 46, in a medieval castle in the coastal village of Portofino, Italy, became a walking advertisement for luxury fashion house Dolce & Gabbana last weekend. week.

Members of the Kardashian-Jenner clan have been repeatedly photographed in expensive Dolce & Gabbana outfits and with multiple outfit changes. With that, the party ended up becoming a free advertising campaign – since the bride’s family has hundreds of millions of followers.

Data compiled by The New York Times with Launchmetrics – which collects data on the brand’s performance – show that the wedding weekend has already earned “US$ 25.4 million [cerca de R$ 22 milhões] in media impact value” for Dolce Gabbana, thanks in large part to family members’ Instagram posts.

In recent years, the brand has been involved in scandals. In Italy, the brand’s partners were sued for tax evasion and the brand had a fashion show that it would do in Shanghai, China, canceled after being accused of racism.

Stefano Gabbana, co-founder and stylist at the fashion house, reportedly referred to the country as a “stinking ignorant mafia” in private conversations. The same stylist has already labeled the Kardashian-Jenner clan as “the cheapest people in the world” in a comment on a video posted on Instagram.

On social media, netizens criticized Kourtney Kardashian and said that her wedding was sponsored by the brand. But a spokesperson for the founders of Dolce Gabbana denied to the Daily Mail having made exclusive sponsorship with the family. He said they were just “hosting this happy event” at the beachfront complex owned by the designers.