Beyoncé poses with her daughters to promote her new clothing collection

Singer Beyoncé, 40, made a rare family appearance to promote a new clothing collection for her Ivy Park brand in collaboration with Adidas.

In a video posted on the brand’s social networks, celebrities and children of stars appear posing with the looks of the collection. Beyoncé appears in several scenes, one with daughters Blue Ivy, 9, and Rumi, 4. Standing in a garden, the three wear black and white poule pied print sets.

Rumi Carter, Sir’s twin sister, is on her mother’s lap, while eldest Blue Ivy Carter (who is now approaching her mother’s height) poses close behind, holding a soccer ball. Also featured in the video are Natalia Bryant, teenage daughter of late basketball star Kobe Bryant, and actress Reese Witherspoon’s sons, Ava and Deacon.

The clothes modeled in the video belong to the Halls of Ivy line, which will be available for purchase on the official Adidas website next Thursday (9). There will be 89 pieces of clothing, four shoes and 11 accessories.

The American diva’s children have already appeared in advertising campaigns for two other Ivy Park releases: Blue joined their mother in an advertisement for the Icy Park capsule collection in February, and twins Sir and Rumi posed for the Ivy Park Rodeo, which included children clothes.

The three children are the product of Beyoncé’s relationship with rapper and businessman Jay Z, who gave them the surname “Carter”. The musicians have been married since 2008.