Aware of the massive success of her song, the singer is claiming the global meme to continue positioning herself as the true queen of the festive season
On November 1, 2022, the Mariah Carey posted a black-and-white video on social media, in which she appears dressed as a witch in a forest, surrounded by pumpkins and pedaling a bicycle. As she pedals, the days of October appear around her. When 31 finally passes, something explodes. It’s Christmas!
Mariah Carey reappears, this time dressed as Mrs. Claus on top of a reindeer, surrounded by snow, trees and presents: “It’s about time!”, she sings.
The bells begin to ring to signal the start of “All I Want For Christmas Is You,” the Christmas song released in 1994 as part of her fourth album, “Merry Christmas.” The song became an instant hit, topping the charts in 26 countries, including Australia, Canada, France and Germany.
But why does the song mark the beginning of Christmas 28 years later? It has a lot to do with the movie “Love Actually” (2003) and the internet community, which turned the hit into a viral icon. And the singer herself helped in his iconic position.
IT’S TIME!!! 🎄☃️ #MariahSZN pic.twitter.com/CtRsxYyLo8
— Mariah Carey (@MariahCarey) November 1, 2022
“The music industry should be dreaming of a white Christmas,” wrote the Economist in 2017, referring to the singer’s success. Her song brings in about $2.5 million a year in royalties, which, according to Forbes’ calculations, amounts to $72 million today!
The Recording Industry Association of America awarded the song Diamond certification for selling 10 million copies. In addition, every year it returns to the Billboard chart.
In 2002, eight years after the song’s release, director Richard Curtis chose the song as part of the soundtrack for the Christmas romantic comedy ‘Love Actually’. In the film, the song is part of a performance at a school Christmas party. The girl one of the characters was in love with sings the song while he plays the drums. The song was already a record-breaker in the 1990s, but the film introduced it to new generations while also making sure that previous generations would not forget it.
After “Love Actually”, it was reborn through covers by artists such as My Chemical Romance in 2004, Demi Lovato in 2012, and Ariana Grande in 2014, although none achieved the success of the original version.
According to KnowYourMeme, the site that investigates the birth of trends, the song became a meme in 2015 when a Reddit user named linkognito posted an image of the YouTube trending chart for the song’s music video.
It was only a matter of time before the artist herself joined the meme. Mariah Carey knows when it’s time to hit the market again…
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With a wealth of experience honed over 4+ years in journalism, I bring a seasoned voice to the world of news. Currently, I work as a freelance writer and editor, always seeking new opportunities to tell compelling stories in the field of world news.
