Known as Gil do Vigor, economist Gilberto Nogueira, 30, who was successful at BBB 21 (Globo), commented on a survey by Datafolha that shows that just over half (51%) of Brazilians say they fully or partially agree that “commercials with gay couples should be banned to protect children.”
The result is a Datafolha survey that analyzed the agreement or not with seven statements about themes present in the social debate. The survey was carried out between the 13th and 16th of December, with 3,666 interviews with people aged 16 or over in 191 municipalities across the country. The margin of error is plus or minus two points.
“Great!”, wrote Gil on social media. “That’s why we will continue to feature gay couples in television commercials, as this research clearly shows that we are not yet in a country that understands the role and importance of diversity in television.”
The economist, who declares himself a homosexual and exchanged kisses with actor Lucas Penteado, 25, during the confinement —the first between two men shown on the reality show—, became one of the most requested names in Brazilian advertising this year. As soon as he left the program, he was hired to make commercials for cell phones, chocolate, yogurt, delivery apps, perfume, home appliance and bank, among other products.
The appearance of gay couples in commercials has happened before, but was the target of a wave of homophobic attacks in 2015 in an advertisement for O Boticário for Valentine’s Day. Since then, it has occurred other times, but the controversy has not ceased.
Even with the criticism, for specialists in the advertising market, campaigns with diversity bring gains to companies, as they increase the connection with consumers in line with the discourse of greater tolerance.
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