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The role of snacks in modern life – Why their consumption is increasing


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The research analyzes snacking attitudes and behaviors among thousands of consumers surveyed in 12 countries for the fourth consecutive year

The expanded role of snacks in the lives of consumers, which are increasingly replacing traditional meals, is highlighted by a global study “State of Snacking” carried out by Mondelēz International, in association with The Harris Poll. The research analyzes attitudes and behaviors regarding snacks among thousands of consumers surveyed in 12 countries for the fourth consecutive year.

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Findings show that 71% of consumers snack at least twice a day, 78% of consumers report taking the time to savor delicious snacks, with 61% of consumers saying they take time to portion out snacks before they eat them. Consumers are increasingly replacing meals with snacks, with 55% reporting a greater likelihood of eating a snacks at all three standard meal times.

At the same time, reducing waste is a top priority, with seven in 10 consumers saying they prioritize snacks that have less packaging and 72% of consumers saying they usually recycle it.

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Research shows that consumers are looking for snacks to meet different needs in their lives. The vast majority of consumers said they regularly snack to reward themselves (78%) and for a sense of comfort (77%), including the vast majority of millennials (85% for both reasons). Also, 67% would buy less of their favorite snack brands than alternatives, regardless of cost.

According to the survey, consumers are making an effort to be mindful when snacking, with 78% reporting that they need time to savor delicious snacks. Many also adjust to portion sizes, saying they need time to portion out snacks before eating them (61%) and check nutrition labels on snacks before buying them (68%). Meanwhile, less than half (46%) say they feel guilty when consuming an indulgent snack or treat.

Eating snacks offers, according to the research, an important opportunity to connect between people, with seven out of 10 consumers confirming that “sharing snacks with others is my love language”. This trend of regularly getting together with loved ones to enjoy snacks is particularly strong among households in India and Mexico.

Consumers are focusing on how the snacking choices they make affect the environment and recognize that both companies and consumers play a key role in sustainable snacking. Specifically, 63% of consumers agree that snacks with a higher environmental impact should cost more, especially millennials (70%) and Gen Z (69%). 64% are willing to pay more for snacks that are better for the environment and 65% would pay more for snacks that contain ethically sourced ingredients.


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