More specifically, the creative director of the well-known brand created a “mountain” on the stage of the show with two hundred thousand red and white condom boxes.
The Diesel fashion house with its Fall/Winter show presented in the context of Milan Fashion Week managed to send a resounding sex positivity message.
More specifically, the creative director of the well-known brand created a “mountain” on the stage of the show with two hundred thousand red and white condom boxes.
The collection was made in collaboration with the condom company Durex.
Check out this Instagram post.
The upcoming Diesel x Durex collaboration is set to launch this spring with the tagline ‘For Sucsexful Living’ (a twist on Diesel’s ‘For Successful Living’), according to Vogue.
Martens also revealed on Instagram that there will be “free condoms for everyone” in the brand’s stores in April.
“Sex positivity is an amazing thing. We love to experiment at Diesel and we take it seriously,” Martens said in a press release.
“Have fun, respect each other, be safe. For a successful sex life!”.
Notably, the condom boxes were also used for invitations to the show’s guests, including Julia Fox and Bloomingdale’s fashion director Marissa Galante Frank.
Frank, in particular, shared a photo of the invite on her Instagram Stories shortly before the show.
Check out this Instagram post.
Source :Skai
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