The history of Burberry that arguably defined British fashion is chronicled in a new book, by Alexander Fury.

The book entitled ‘Burberry’ published by Assouline, presents the long heritage of the brand which started in 1865 when the company was a family business. In its 252 pages, the book fully explores just how much of an impact Burberry is having in the UK.

Each chapter examines a series of notable events and the iconic creations for which the brand is renowned.

The brand’s signature trench coat takes up much of the pages, which even feature illustrations of novelist Shaw Desmond (1877-1960) wearing a Burberry overcoat in 1933.

According to the foreword, written by Burberry archivist Carly Eck, Desmond once wrote of the khaki green Burberry coat he owned for 13 years: “When I look at this coat, I look at history. History is written in its seams.”

“It’s the quintessential British brand. For those of us who grew up on the London fashion scene in the 1990s, it’s part of our DNA,” says Edward Ennifull, editor-in-chief of British Vogue. “The past two decades have cemented Burberry’s position as a legacy brand that remains at the cutting edge of fashion and culture,” he adds.

Today, the trench coat and signature check remain instantly recognizable codes of the house that are updated and reformed with each collection – but always remain emblematic of Burberry’s history, craftsmanship and enduring British style, the book’s synopsis states.