China has become a country that sets global trends in fashion, but also in technology, said Daniel Grinder, CEO of the fashion house Hugo Boss.

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The Chinese are always open to exploring the new, and expect not only high-quality products from a commercial label, but also a high-quality consumer experienceGrinder said in a recent interview with the Chinese news agency Xinhua.

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The Hugo Boss fashion house is headquartered in Metzingen, Germany and employs approx 17,000 workers worldwide, offering men’s and women’s clothing, shoes, and other clothing accessories.

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Grinder performs his duties managing director of Hugo Boss by June 2021.