Rihanna, Beyoncé and Anitta attend the Pharrell Williams show for Louis Vuitton in Paris

The Paris men’s spring-summer 2024 fashion show kicked off this Tuesday (20) with the debut of American musician Pharrell Williams as artistic director of Louis Vuitton. In addition to Rihanna as the star of the collection’s campaign, several celebrities were also present at the event.

In the front row, Beyoncé watched the parade alongside her husband, Jay Z, and her friend Zendaya. A$AP Rocky, Maluma, Willow and Jaden Smith, Lewis Hamilton and Kim Kardashian also watched the collection parade along the 238 meters of the Pont Neuf, a tourist spot chosen as a catwalk.

Anitta made a stop on her trip through Europe to honor the event. The singer chose the “Brasilcore” aesthetic for the look, choosing to wear a yellow bikini by the French brand. L7nnon was another Brazilian representative in the parade.

The singer of the hits “Happy” and “Get Lucky”, chose the banks of the River Seine to show his first collection in front of Louis Vuitton. The chosen location is not far from the Louvre museum and Notre Dame cathedral. Moments before the parade, the celebrities were already spotted by Internet users who shared their arrival on the networks.

Pharrell took over as artistic director in February 2023, following the death of Virgil Abloh. The artist already has experience in the fashion business. He is the founder of the Billionaire Boys Club brand, which was born in 2003, and has already partnered with Louis Vuitton.