With the “Gucci Visions”the fashion house recounts its 102-year pioneering journey through an online exploration of Metaverse and a physical exhibition in Florence.

Everything is concentrated in eight rooms. Upon entering the exhibition, the middle room, lit with pulsating neon tubes, welcomes visitors to the house’s projects in the Metaverse who are invited to sit in a gaming chair and witness Gucci’s journey into the digital realm from Gucci Town to Roblox and 2022’s Gucci Vault Land to his most recent Metaverse video game project, Otherside Relics by Gucci.

Exiting the Metaverse Hall – those interested can explore it online and moving to the right, visitors are taken on a tour of Gucci’s iconic collections, in three parts, starting with Stars.

View this post on Instagram

A post shared by @gucci

In the adjacent room, Travel, the birth of the house is presented as exhibits look through the establishment of Gucci’s first boutique on Via della Vigna Nuova in Florence. In the next room, Icons, 400 Gucci bags, including the Bamboo 1947, the Horsebit 1955 and the Jacki 1961, are displayed behind clear glass.

View this post on Instagram

A post shared by @gucci

Remaining on the first floor, the Codes and Bamboo rooms take visitors on a kaleidoscopic and historical visual experience using digital tools to highlight historically significant objects of the house. In the space next door, Flora invites visitors to a flower bed of surreal and technicolor plants.

View this post on Instagram

A post shared by Vitor Souza (@vitorsouza___)