Cristina Camargo
Singer Maria Rita thanked the affection she receives after the viralization of the advertising campaign in which she appears together with her mother, Elis Regina, through the use of artificial intelligence.
“I’m going to have to put my phone on airplane mode so I can respond to all the messages I’ve been getting,” said the artist. “Thank you so much for all your affection and for once again giving me that lap that only Brazilians know how to give”.
The Volkswagen commercial was released on Monday (3), moved fans of both, but also received criticism for the use of Elis’s image by a brand that was connected with the military dictatorship. The singer took a stand against years of political, social and cultural repression.
This Wednesday (5), music producer João Marcello Bôscoli, Elis’ eldest son, said that he was “very moved” when he saw the advertising campaign.
“Seeing Elis singing next to the daughter she didn’t see grow up, that moved me a lot”, said Mônica Bergamo to the column.
Middle son, singer Pedro Mariano shared and praised the commercial. “Beautiful and exciting campaign. Congratulations to everyone involved”.
In the video, Elis and Maria Rita sing “Como Nosso Pais”, by Belchior, while driving on a road side by side. Elis appears driving a classic Kombi, while Maria Rita drives the recently launched ID.Buzz, an electric Kombi.
The singer was only four years old when her mother died in January 1982, aged 36. Maria Rita used to say that she has few maternal memories.
“I have memories of textures, colors, home, little things about it”, he said in the making of the dvd “Redescobrir”, from 2012, in which he performed songs immortalized by Elis. “”I remember the lace curtain at Cantareira’s house where I used to hide and play”.
At the time, Maria Rita also said that she felt her mother’s presence through the public’s reaction during the tour’s shows. “I noticed a longing for people that is beautiful to see. I am proud and moved to see this participation”.
Source: Folha
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