The artist has amassed a fortune estimated at $1.1 billion, making her the fifth most powerful woman in the world
The phenomenon is so shocking that it is almost impossible to explain. How, when and why did a country singer in her thirties become the biggest money making machine on the planet? At what point, after being seen by more than three million fans in the last year, did she put $1.1 billion in her bank account? How did it manage to boost – in the words of the US Federal Reserve – the US (and much of the world) economy?
Taylor Swift she is not going to reveal her secret. With the exception of “Time” magazine, which named her “Person of the Year”, she has not given interviews for years. Her nearly 250 songs speak for her – 10 albums full of songs she’s written and sung herself over the course of her 17-year career – as well as the occasional social media post, where she has 475 million followers. If we want to understand why 2023 is her year, we have to go to the facts and figures. Over the past few months, Swift has proven that she’s much more than a singer: she’s a numbers artist.
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Considering only Spotify streams, it’s like everyone in the entire world has heard three of her songs! The platform, on which she replaced Bad Bunny as the most-streamed artist – the first time in a decade a woman has topped the list – reports 26.1 billion streams. Amazon and Apple (where she doubled her 2022 numbers – the platform named her artist of the year) are also placing her at number one for 2023.
A monumental wave that can be explained by two arguments: the music that the artist has been composing and singing for 17 years, from which she has re-recorded several old albums – and her successful “Eras Tour”, which started in March and just ended, before continuing in February 2024 until (theoretically) November. All this, supported by a loyal fan base who watch, analyze and, of course, buy everything because he treats them like family.
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This massive tour—he’s done 66 shows and has 85 to go—has caused earthquakes, both financial (it’s grossed $1.3 billion and grossed an estimated $5.5 billion) and literal (in July, in Seattle).
Berkeley, Stanford, and Harvard will teach courses on her, examining her lyrics, her literature, and her cultural impact. Not a week goes by without a Swift record or achievement. He is the first person from the world of entertainment, of any category, to be on the famous cover of Time magazine – which has featured 14 US presidents and three popes – since its inception in 1927.
Forbes, which, like Bloomberg, estimates her net worth at $1.1 billion (double as of 2022), places her as the fifth most powerful woman in the world, also being the first woman from the entertainment industry entering this ranking, while “People” named her the most interesting person of the year.
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The driving force behind this phenomenon, to a large extent, was the spectacular ‘Eras ​​Tour’. He gave 53 concerts in 20 cities in the USA and, for the first time, in Latin America: Mexico, Argentina and Brazil (13 concerts in four cities). With an average of 60,000 viewers per city, about four million people have seen it. On the tour, described as “the greatest show on earth” by Pollstar, every concert, every night, is unique… and just like the last. She sings 44 songs, in exactly the same order, except for two surprise songs out of the other 200 she has released during her career. “I know I’m going to go on stage whether I’m sick, injured, hurt, uncomfortable, or stressed.”he told Time.
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As for her personal life, this summer she started a romantic relationship with Travis Kelce, one of the most famous, powerful and richest players in the NFL (he earns 14 million dollars a year). This brought her to the center of media attention, an audience not her own. According to a Morning Consult poll from March, 53% of Americans say they are fans of Swift.
He will return to the stage in February, in Tokyo, to continue in Singapore, Australia, France, Sweden, UK, Germany, and then back to the United States, Canada… he will perform another 85 concerts . The financial impact of this tour remains to be seen. How about some new music? Nobody knows. Currently, she has two of her first six albums left to rework: the first, Taylor Swift (2006), and the latest, the long-awaited Reputation (2017).
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Source :Skai
I am Frederick Tuttle, who works in 247 News Agency as an author and mostly cover entertainment news. I have worked in this industry for 10 years and have gained a lot of experience. I am a very hard worker and always strive to get the best out of my work. I am also very passionate about my work and always try to keep up with the latest news and trends.
