When she joined BBB 24, Yasmin Brunet said that the main reason for accepting the invitation to produce the program was to get people to know the model better, who has been suffering from binge eating while in confinement. However, participation in the Globo reality show has been making a profit for her beauty product brand. In less than two weeks, the company made R$5 million in sales, an amount expected for the entire month
The person who revealed the business figures was Yasmin Beauty’s partner, Eduardo Vanzak. “Since launch, our strategy has been to reinvest revenue to improve products and expand business,” the businessman told Vogue magazine about the brand founded in 2022 with a multifunctional oil for skin and hair.
The partner of the participant in the current edition said that she is very detailed when it comes to product launches. “She participates in all stages of product development. To decide on the fragrance for Body Splash Goxxtosa, she did research in the main perfumery stores in the United States and created a fragrance inspired by a mixture of scents that she usually uses.”
The goal for 2024 is to end the year with R$70 million in revenue, according to Vanzak. “With Yasmin’s entry into Big Brother, the strategy is to make products increasingly accessible with little margin and a high sales volume”, he added.
Source: Folha
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