Get over ‘Barbie’. Mattel’s latest culturally dominant acquisition has been revealed and it’s the “Bob the Builder”the headstrong construction worker that debuted 25 years ago on CBBC and is being belatedly brought to the big screen by Jenifer Lopez.

In something of a twist on the original series, the film’s plot will see Roberto (aka Bob) travel to Puerto Rico for a major construction job, where he “takes on issues affecting the island and digs deeper into what it means to build.”

His trip will reportedly “celebrate the vibrant and colorful textures of the Latin Caribbean nations and their people.” The director has not yet been set, but the screenplay will be written by Felipe Vargas, whose most recent film was a horror short.

Anthony Ramos, whose credits include the stage and film version of “In the Heights”, will “lend” his voice to the protagonist. He stated that the film carries an “important message”, revealing that elements of it were inspired by his own life.

For the record, Mattel’s first theatrical production, which was distributed by Warner Bros., grossed $1.4 billion worldwide and recently received eight Oscar nominations, including best picture.

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