The ads for her new country album Beyonce “Cowboy Carter” were screened yesterday, March 21, 2024, at various major New York museums ahead of its highly anticipated release on March 29.

Among these institutions were the Guggenheim Museum, the Whitney Museum, the New Museum and the Museum of Arts and Design. The rotunda of the Guggenheim, designed by Frank Lloyd Wright, displayed the phrase: “This is not a country album. This is a Beyonce album.”

However, the management of the Guggenheim Museum in a statement published by artnews says that the institution “he was not informed and did not authorize this action.”

“We invite the public – including Beyonce and her devoted fans – to visit the Museum from May 16 to 20, when screenings of artist Jenny Holzer will be held on the facade of our iconic building to celebrate the opening of her major exhibition ” states the announcement.

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It’s a line we read in a March 19 Instagram post by Beyonce, in which she detailed her thoughts on the country music genre, how she didn’t feel welcome by the musicians who make it, and the criticism she experienced before becoming the first black woman with #1 single on the Billboard Hot Country Songs chart.

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“I hope that in a few years from now, the reference to the race of an artist, involved in a certain type of music, will be irrelevant” the singer said in this Instagram post.

“This album has been over five years in the making. It was born out of an experience I had years ago where I didn’t feel welcome… and it was clear I wasn’t […] The criticism I received when I first got into this genre forced me to go beyond the limitations that were placed on me. act ii is a result of challenging myself and the time I spent putting genres together […] This is not a Country album. This is a Beyonce album.”concluded.

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