As various memes on social media tell, nothing is impossible… except finding a ticket to her concert Taylor Swift! Therefore, those who did not manage to secure the coveted “golden” ticket for one of her appearances or did not have the not inconsiderable amount of the price, had the opportunity to enjoy the Taylor Swift: The Eras Tour (Taylor’s Edition) through the Disney+ platform. Sure, it’s not the same as watching this spectacle from your television screen, but even from this distance two things were evident: First, her impressive energy. It’s not easy to take the stage for over three hours and maintain that momentum, but Swift makes it look like a breeze.

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However, what really stood out was her introduction. “Hello, I’m Taylor,” the popular singer said just as effortlessly when she appeared in front of her audience. Such a simple introduction, coming from someone who needs no introduction. Realistically, Swift needs no introduction to almost anyone. Her name is everywhere.

The singer, however, did not choose this introduction by chance. She wanted to convey an important message to her audience: She is not an impersonal brand, but an actual person, with whom they can build a true relationship. To her audience, Swift is simply Taylor.

This small phrase says a lot about the relationship she wants to build with her fans. Beyond being a globally recognized idol and a successful musician, she is simply Taylor, a woman that every fan of hers can see as a friend and not just an aloof entertainer.

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This distinction is crucial. If you observe her behavior over time, you will see that for Swift it has always been a goal to create a personal bond with her fans. Although maintaining a personal relationship on such a large scale is challenging, Swift strives to make her fans feel like her friends.

This, of course, is not about developing a personal relationship in the literal sense, but about the sense of closeness it entails. Swift’s entire brand is built around this idea of ​​a friendly relationship with her audience, and she excels at cultivating that relationship. In fact, it has done it better than almost any other brand, animate or inanimate.

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Swift’s understanding of her fans’ emotional attachment is a testament to her emotional intelligence. Her fans, even though they have not met her in person, feel connected to her because they have followed her journey and her music has become a part of many important memories of their lives.

As Justin Bariso notes, emotional intelligence involves recognizing and managing one’s emotions. Swift understands the emotional connection she has with her fans and intentionally cultivates it. Her success is due in part to precisely this relationship she has created with her audience.

This offers a lesson in interpersonal relationships. The way one introduces oneself sets the tone of the relationship one establishes with other people. Cultivating personal connection can break down barriers, bridge the gap, and create a welcoming atmosphere and familiarity that goes beyond mere acquaintance. It’s a personal touch.

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Sure, not all relationships are meant to develop this level of intimacy, but if you want to make someone feel important and special, then personal tone is a necessary and effective step to achieving that.

And if Swift can “look into the eyes” of each of her thousands of fans gathered in packed stadiums and create a personal relationship with them, then we all can.